OUR STORY
In 2019, Olga Grönvall Lund spent a month in hospital with her father, who was suffering from cancer. While there, she realized that the food that was supposed to provide vital energy was in fact nutritionally poor, carcinogenic, and anything but climate-friendly. This insight gave rise to the idea of a campaign to raise awareness about a food system in crisis.
Together with Marika Berglind Ekman, she had the idea for a public education campaign with an accompanying petition. The idea grew, and by the summer of 2020, the non-profit association Reformaten was launched. In September of the same year, the first emergency conference was held.
MISSION
Our focus areas
ACTIVITY REPORTS
All activity reports since the organization was founded in 2020 are available to download below.
Reformaten is a scientifically based movement and bases its work on the Nordic Nutrition Recommendations and the Diet For a Green Planet meal concept. With the principles behind Diet For a Green Planet, you can be a qualitarian! At Reformaten, we work for every person’s right to be a qualitarian. Check out the qualitarian criteria here.
