{"id":49234,"date":"2026-06-09T14:19:33","date_gmt":"2026-06-09T12:19:33","guid":{"rendered":"https:\/\/reformaten.com\/?p=49234"},"modified":"2026-06-09T14:19:34","modified_gmt":"2026-06-09T12:19:34","slug":"babak-shermond","status":"publish","type":"post","link":"https:\/\/reformaten.com\/se\/babak-shermond\/","title":{"rendered":"Babak Shermond"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Creative Director<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Vem \u00e4r du?<\/em><\/strong> Jag \u00e4r en kreativ ledare och entrepren\u00f6r som har arbetat st\u00f6rre delen av mitt liv i sk\u00e4rningen mellan id\u00e9er, varum\u00e4rken, design, kommunikation och ny teknik. Jag gillar n\u00e4r sv\u00e5ra saker blir begripliga, n\u00e4r en id\u00e9 f\u00e5r m\u00e4nniskor att k\u00e4nna n\u00e5got och n\u00e4r kommunikation inte bara ber\u00e4ttar om f\u00f6r\u00e4ndring utan faktiskt hj\u00e4lper till att skapa den. Jag har byggt byr\u00e5, arbetat n\u00e4ra f\u00f6retag, kulturakt\u00f6rer och organisationer och drivs mycket av fr\u00e5gan hur man f\u00e5r m\u00e4nniskor att bry sig. Inte genom att f\u00f6renkla bort det viktiga, utan genom att hitta en form, ett spr\u00e5k och en ber\u00e4ttelse som g\u00f6r att fler kan kliva in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Varf\u00f6r \u00e4r du med i Reformaten?<\/em><\/strong> F\u00f6r att mat \u00e4r ett av de tydligaste s\u00e4tten att prata om n\u00e4stan allt \u2013 h\u00e4lsa, klimat, jordbruk, r\u00e4ttvisa, gemenskap, ekonomi och framtid. Samtidigt blir samtalet om matsystemet ofta antingen f\u00f6r komplext, f\u00f6r moraliserande eller f\u00f6r l\u00e5ngt bort fr\u00e5n m\u00e4nniskors vardag. D\u00e4r tror jag Reformaten har en viktig roll. Att vara en brygga mellan kunskap och m\u00e4nniskor, mellan systemf\u00f6r\u00e4ndring och vardagsval, mellan de som producerar maten och de som \u00e4ter den. Jag \u00e4r med f\u00f6r att jag tror att den h\u00e4r fr\u00e5gan beh\u00f6ver mer kraft, mer tydlighet och mer kreativitet. Och f\u00f6r att jag tror att Reformaten kan hj\u00e4lpa till att g\u00f6ra det l\u00e4ttare att \u00e4ta r\u00e4tt. Inte bara som individ, utan som samh\u00e4lle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative Director Vem \u00e4r du? Jag \u00e4r en kreativ ledare och entrepren\u00f6r som har arbetat st\u00f6rre delen av mitt liv i sk\u00e4rningen mellan id\u00e9er, varum\u00e4rken, design, kommunikation och ny teknik. Jag gillar n\u00e4r sv\u00e5ra saker blir begripliga, n\u00e4r en id\u00e9 f\u00e5r m\u00e4nniskor att k\u00e4nna n\u00e5got och n\u00e4r kommunikation inte bara ber\u00e4ttar om f\u00f6r\u00e4ndring utan faktiskt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[],"class_list":["post-49234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-board-members"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Babak Shermond - Reformaten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reformaten.com\/se\/babak-shermond\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Babak Shermond - Reformaten\" \/>\n<meta property=\"og:description\" content=\"Creative Director Vem \u00e4r du? 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