{"id":11271,"date":"2022-12-06T03:00:02","date_gmt":"2022-12-06T02:00:02","guid":{"rendered":"https:\/\/reformaten.com\/?page_id=11271"},"modified":"2025-03-19T15:59:20","modified_gmt":"2025-03-19T14:59:20","slug":"superlist-sweden-health-2022","status":"publish","type":"page","link":"https:\/\/reformaten.com\/se\/superlist-sweden-health-2022\/","title":{"rendered":"Superlist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11271\" class=\"elementor elementor-11271\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a97ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a97ae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dffd7ab\" data-id=\"dffd7ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c53777b elementor-widget elementor-widget-heading\" data-id=\"c53777b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Superlist Sweden Health 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8ea632 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8ea632\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a146cc8\" data-id=\"a146cc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e5cb46 elementor-widget elementor-widget-image\" data-id=\"6e5cb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/QM2-1536x864.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-11569\" alt=\"\" srcset=\"https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/QM2-1536x864.png 1536w, https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/QM2-300x169.png 300w, https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/QM2-1024x576.png 1024w, https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/QM2-768x432.png 768w, https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/QM2.png 1600w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b0d036 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b0d036\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-420f886\" data-id=\"420f886\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3cd65f elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"e3cd65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Superlist&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Reformaten tar<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Superlist<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">till Sverige<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-575b96c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"575b96c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3659b2\" data-id=\"f3659b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2d6122 elementor-widget elementor-widget-text-editor\" data-id=\"b2d6122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tankesmedjan Questionmark Foundation har i unders\u00f6kningen Superlist Sweden Health 2022 granskat Coop, ICA, Willys och Hemk\u00f6ps materbjudanden online under sex veckor i h\u00f6stas. Denna Superlist har tagits fram i samarbete med Reformaten och \u00e4r finansierad av Svenska Postkodstiftelsen. L\u00e4s pressmeddelandet och rapporten i sin helhet nedan.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b800bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b800bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-153a03b\" data-id=\"153a03b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d15bd29 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d15bd29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b35ff2 elementor-widget elementor-widget-heading\" data-id=\"4b35ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sammanfattning av rapporten\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a36a1 elementor-widget elementor-widget-text-editor\" data-id=\"e0a36a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>N\u00e4stan h\u00e4lften av alla materbjudanden online hos svenska matbutiker \u00e4r p\u00e5 produkter som har h\u00f6gt inneh\u00e5ll av m\u00e4ttat fett, socker och salt.<br \/><br \/><\/b><\/li><li aria-level=\"1\"><b>Fyra av fem oh\u00e4lsosamma materbjudanden \u00e4r s\u00e5 kallade \u201cflerk\u00f6p\u201d, som kr\u00e4ver att konsumenten k\u00f6per fler enheter.<br \/><br \/><\/b><\/li><\/ul><p>N\u00e4stan h\u00e4lften av erbjudanden online g\u00e4llde produkter som inneh\u00e5ller mycket fett, socker och salt. Dessutom \u00e4r fyra av fem av erbjudanden p\u00e5 oh\u00e4lsosamma produkter s\u00e5 kallade flerk\u00f6p, som \u201ck\u00f6p en, f\u00e5 en gratis\u201d eller \u201c3 f\u00f6r 50 SEK\u201d. Coop marknadsf\u00f6r dessa oh\u00e4lsosamma produkter med flerk\u00f6pserbjudanden i st\u00f6rst utstr\u00e4ckning. Denna typ av erbjudanden ger konsumenter incitament att k\u00f6pa fler enheter.<\/p><p>Forskning fr\u00e5n Storbritannien har uppm\u00e4rksammat att kampanjer i allm\u00e4nhet uppmuntrar konsumenter att k\u00f6pa mer av en viss produkt, men ocks\u00e5 av den marknadsf\u00f6rda kategorin i allm\u00e4nhet (PHE, 2020). Denna effekt \u00e4r den starkaste f\u00f6r flerk\u00f6pserbjudanden.<\/p><p>Unders\u00f6kningsresultaten visar p\u00e5 att svenska dagligvarukedjor bidrar till oh\u00e4lsosamma kostvanor i Sverige genom att erbjuda flerk\u00f6pskampanjer f\u00f6r oh\u00e4lsosamma produkter. Samtidigt kan livsmedelskedjorna spela en roll f\u00f6r att bek\u00e4mpa fetma genom att proaktivt fokusera sina marknadsf\u00f6ringsaktiviteter f\u00f6r att \u00f6ka f\u00f6rs\u00e4ljningen av h\u00e4lsosammare produkter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af77463 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"af77463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/thequestionmark.cdn.prismic.io\/thequestionmark\/0ec29218-7674-4f17-bddd-2068ad81cbba_QM-Superlijst_Health-SE.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L\u00e4s hela rapporten h\u00e4r<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032ac46 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"032ac46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-333be4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"333be4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-041d95a\" data-id=\"041d95a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-066a7a6 elementor-widget elementor-widget-heading\" data-id=\"066a7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matbutikernas extrapriser bidrar till oh\u00e4lsosam matkonsumtion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fba10 elementor-widget elementor-widget-text-editor\" data-id=\"f2fba10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pressmeddelande 6 december 2022<\/p>\n<p><b>Runt h\u00e4lften av matvarorna som \u00e4r p\u00e5 erbjudande hos livsmedelskedjorna \u00e4r oh\u00e4lsosamma, med h\u00f6gt inneh\u00e5ll av fett, socker och salt. Det framkommer i unders\u00f6kningen Superlist som har gjorts av tankesmedjan Questionmark i samarbete med Reformaten och finansierad av Svenska Postkodstiftelsen. Kedjorna bidrar d\u00e4rmed inte bara till oh\u00e4lsosam matkonsumtion, utan hj\u00e4lper inte heller konsumenten att spara pengar i dessa ekonomiskt utmanande tider genom att de f\u00e5r konsumenter att k\u00f6pa och betala mer med flerk\u00f6pskampanjer.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Under sex veckor i augusti och september i \u00e5r unders\u00f6ktes vilka typer av produkter som var p\u00e5 erbjudande online hos Coop, ICA, Hemk\u00f6p och Willys, totalt 13 300 erbjudanden. Granskningen visade att n\u00e4stan h\u00e4lften av alla produkter som var p\u00e5 erbjudande hos kedjorna var oh\u00e4lsosamma produkter, s\u00e5 kallade HFSS-produkter (High in Fat, Salt or Sugar). Dessutom var fyra av fem av dessa erbjudanden av oh\u00e4lsosamma produkter s\u00e5 kallade flerk\u00f6p, som \u201ck\u00f6p 3 f\u00f6r 50 SEK\u201d.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enligt ny brittisk forskning (PHE, 2020), leder flerk\u00f6pserbjudanden till att konsumenter k\u00f6per mer av den marknadsf\u00f6rda maten, och \u00e4ven mer av produktkategorin generellt. Detta g\u00f6r att konsumenter spenderar mer pengar i slut\u00e4ndan, inte mindre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFlerk\u00f6pserbjudanden, och i detta fallet av oh\u00e4lsosamma produkter, leder till att folk k\u00f6per mer varor \u00e4n planerat. Med extrapriser som inte kr\u00e4ver flerk\u00f6p har konsumenten i alla fall m\u00f6jligheten att bara k\u00f6pa det som de faktiskt beh\u00f6ver. Kanske hade man bara t\u00e4nkt k\u00f6pa en chipsp\u00e5se, men n\u00e4r man ser erbjudandet 2 chipsp\u00e5sar f\u00f6r 39 kr s\u00e5 sl\u00e4nger man ner en p\u00e5se till. Det p\u00e5verkar b\u00e5de h\u00e4lsan och pl\u00e5nboken\u201d, s\u00e4ger Olga Gr\u00f6nvall Lund, generalsekreterare och grundare av Reformaten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oh\u00e4lsosamma matvanor \u00e4r en starkt bidragande faktor till oh\u00e4lsa och kroniska sjukdomar. Idag \u00e4r en av tv\u00e5 vuxna i Sverige \u00f6verviktiga. Livsmedelskedjorna p\u00e5verkar i stor utstr\u00e4ckning vad kunder k\u00f6per, eftersom cirka 70 procent av all mat som konsumeras k\u00f6ps i butik. Dagens matmilj\u00f6 med billig, ultraprocessad och oh\u00e4lsosam mat som finns tillg\u00e4nglig \u00f6verallt och ofta \u00e4r p\u00e5 extrapris, har stort inflytande p\u00e5 m\u00e4nniskors h\u00e4lsa. Speciellt i tider med s\u00e4mre ekonomi och inflation, vilket drar konsumenterna till dessa billigare, oh\u00e4lsosamma produkter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDet \u00e4r inte l\u00e4tt att \u00e4ta r\u00e4tt idag. Konsumenter blir st\u00e4ndigt pushade att k\u00f6pa och \u00e4ta mat som varken \u00e4r bra f\u00f6r deras eller planetens h\u00e4lsa. Vad som \u00e4r p\u00e5 erbjudande har stort inflytande p\u00e5 vad folk k\u00f6per. H\u00e4r borde handeln ta ett st\u00f6rre ansvar. ICA, Coop och Axfood har en fantastisk m\u00f6jlighet att anv\u00e4nda sin unika maktposition f\u00f6r att hj\u00e4lpa sina kunder att handla produkter och r\u00e5varor som fr\u00e4mjar den individuella h\u00e4lsan. N\u00e5got som skulle leda till en friskare befolkning. Vi \u00e4r medvetna om att vinstmarginalerna ofta ligger i just dessa produktkategorier, men vi hoppas \u00e4nd\u00e5 att de stora kedjorna ser bortom sina kvartalsrapporter och tar sitt samh\u00e4lleliga ansvar, speciellt med kommande generationer i \u00e5tanke\u201d, s\u00e4ger Olga Gr\u00f6nvall Lund.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Samh\u00e4llsutmaningar som COVID-19 och de nuvarande ekonomiska sv\u00e5righeterna visar oss att vi som samh\u00e4lle m\u00e5ste g\u00f6ra tillg\u00e5ngen till h\u00e4lsosam, h\u00e5llbar och prisv\u00e4rd mat till en prioritet i matmilj\u00f6n. Det \u00f6verfl\u00f6d av flerk\u00f6p p\u00e5 oh\u00e4lsosam mat som vi ser i Sverige hj\u00e4lper inte konsumenten att \u00e4ta nyttigt eller spara pengar\u201d, s\u00e4ger Charlotte Linnebank, direkt\u00f6r f\u00f6r Questionmark Foundation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201dVi tycker att det \u00e4r viktigt att alla akt\u00f6rer som agerar i v\u00e5r omv\u00e4rld \u00e4r med och tar ett ansvar f\u00f6r att bygga ett l\u00e5ngsiktigt h\u00e5llbart samh\u00e4lle f\u00f6r m\u00e4nniskor, djur och natur. Att driva konsumtion som bidrar till oh\u00e4lsa k\u00e4nns inte s\u00e4rskilt h\u00e5llbart. D\u00e4rf\u00f6r \u00e4r denna rapport s\u00e5 viktig\u201d, s\u00e4ger Marie Dahll\u00f6f, generalsekreterare f\u00f6r Svenska Postkodstiftelsen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fr\u00e5n och med oktober 2023 kommer den brittiska regeringen f\u00f6rbjuda flerk\u00f6pskampanjer av oh\u00e4lsosamma produkter med mycket fett, salt och socker, som ett f\u00f6rs\u00f6k att st\u00e4vja epidemin av livsstilsrelaterade sjukdomar som fetma och diabetes. De blir f\u00f6rst ut i v\u00e4rlden med en s\u00e5dan lagstiftning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI Reformatens tidigare arbete har vi sett ett bristande intresse fr\u00e5n politikernas h\u00e5ll att styra konsumenter mot en mer h\u00e5llbar och h\u00e4lsosam matkonsumtion. H\u00e4r har ist\u00e4llet n\u00e4ringslivet chansen att styra den utvecklingen i r\u00e4tt riktning och ta sitt ansvar att se \u00f6ver vilken typ av produkter man har p\u00e5 erbjudanden och hur man anv\u00e4nder sig av flerk\u00f6pserbjudanden\u201d, s\u00e4ger Olga Gr\u00f6nvall Lund.<\/span><\/p>\n<p><b>Har du fr\u00e5gor, kontakta:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Olga Gr\u00f6nvall Lund, grundare och generalsekreterare f\u00f6r Reformaten, olga@reformaten.com, tel 0737251586<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elizabeth von Hanno Brockfield, verksamhetsledare f\u00f6r Reformaten, elizabeth@reformaten.com<\/span><\/p>\n<p><b>Kontaktperson f\u00f6r metodfr\u00e5gor om studien vid Questionmark:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gustaaf Haan, gustaaf@thequestionmark.org, tel 00316-26 636 174<\/span><\/p>\n<p><b>Fakta om unders\u00f6kningen:<\/b><span style=\"font-weight: 400;\"> Superlist \u00e4r ett multinationellt forskningsprojekt som drivs av tankesmedjan Questionmark Foundation. Denna rapport, Superlist Sweden Health 2022, har tagits fram tillsammans med Reformaten och \u00e4r finansierad av Svenska Postkodstiftelsen. Questionmarks syfte \u00e4r att granska och ge insikt i vad dagligvaruhandeln g\u00f6r f\u00f6r att g\u00f6ra v\u00e5ra matvanor och v\u00e5rt matsystem mer h\u00e4lsosamt och h\u00e5llbart. Superlist visar vilka kedjor som ligger i framkant f\u00f6r att driva positiv matkonsumtion och var det finns utrymme f\u00f6r f\u00f6rb\u00e4ttring. Denna unders\u00f6kning genomf\u00f6rdes under sex veckor (15 augusti-26 september 2022), d\u00e5 Questionmark har samlat in data kring antalet erbjudanden online av oh\u00e4lsosamma produkter samt flerk\u00f6pserbjudanden av dessa produkter hos de fyra kedjorna, Coop, Willys, ICA och Hemk\u00f6p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Definitionen av oh\u00e4lsosamma produkter baseras p\u00e5 den brittiska n\u00e4ringsmodellen (NPM) som s\u00e4ger att om en produkt inneh\u00e5ller niv\u00e5er av fett, salt eller socker som inte \u00e4r i balans med mer nyttiga n\u00e4rings\u00e4mnen, anses produkten vara &#8220;HFSS&#8221; (High in Fat, Salt or Sugar).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3c2bd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5e3c2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/Pressmeddelande-Reformaten-Questionmark-Superlist-6-dec-2022.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ladda ner pressmeddelandet som PDF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f3ddb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d0f3ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"149\" src=\"https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/82da431e-f2be-4590-af29-64538d9c50c3-300x149.jpeg\" class=\"attachment-medium size-medium wp-image-11539\" alt=\"\" srcset=\"https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/82da431e-f2be-4590-af29-64538d9c50c3-300x149.jpeg 300w, https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/82da431e-f2be-4590-af29-64538d9c50c3-1024x508.jpeg 1024w, https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/82da431e-f2be-4590-af29-64538d9c50c3-768x381.jpeg 768w, https:\/\/reformaten.com\/wp-content\/uploads\/2022\/12\/82da431e-f2be-4590-af29-64538d9c50c3.jpeg 1276w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36a77b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36a77b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ffa067\" data-id=\"9ffa067\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6826ee0 elementor-widget elementor-widget-spacer\" data-id=\"6826ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reformaten tar Superlist till Sverige Tankesmedjan Questionmark Foundation har i unders\u00f6kningen Superlist Sweden Health 2022 granskat Coop, ICA, Willys och Hemk\u00f6ps materbjudanden online under sex veckor i h\u00f6stas. Denna Superlist har tagits fram i samarbete med Reformaten och \u00e4r finansierad av Svenska Postkodstiftelsen. L\u00e4s pressmeddelandet och rapporten i sin helhet nedan. Sammanfattning av rapporten\u200b N\u00e4stan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-11271","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Superlist Sweden Health 2022 - Reformaten<\/title>\n<meta name=\"description\" content=\"Tankesmedjan Questionmark Foundation har i unders\u00f6kningen Superlist Sweden Health 2022 granskat Coop, ICA, Willys och Hemk\u00f6ps materbjudanden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reformaten.com\/se\/superlist-sweden-health-2022\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superlist Sweden Health 2022 - 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