{"id":49058,"date":"2026-04-20T13:29:24","date_gmt":"2026-04-20T11:29:24","guid":{"rendered":"https:\/\/reformaten.com\/?p=49058"},"modified":"2026-04-20T13:29:24","modified_gmt":"2026-04-20T11:29:24","slug":"dan-herlin-2","status":"publish","type":"post","link":"https:\/\/reformaten.com\/en\/dan-herlin-2\/","title":{"rendered":"Dan Herlin"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Vice President, Identity Works, co-founder, Jympa 3000<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Who are you? <\/em><\/strong>I am an economist and management consultant who became a brand builder and communicator. I am a restless and driven optimist, and I love to mobilize people and create fantastic (impossible) things together. Today, I am Vice President at Identity Works (IW) \u2013 one of Sweden&#8217;s largest branding agencies. I am also co-founder of Jympa 3000, a non-profit organization and movement that creates euphoric training experiences for all bodies. My passion project is to slowly transform an old village and family farm (Svinnock) on Orn\u00f6 in the Stockholm archipelago into a magical meeting place and biotope for human imagination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Why are you part of Reformaten?<\/em><\/strong> I am part of Reformaten because I believe that food is life, but I am very concerned that life = food. All the curves are pointing in the wrong direction, and time is running out. I support Reformaten&#8217;s mission to create alternative food systems that can challenge what is dragging us down into ruin. My strength is to orientate, simplify, focus and inspire creativity and change. I hope to help Reformaten to continue to build its name, brand and reputation and create big waves on the water that can carry a critical mass so that we can tip the ship back on the right course. \u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Vice President, Identity Works, co-founder, Jympa 3000 Who are you? I am an economist and management consultant who became a brand builder and communicator. I am a restless and driven optimist, and I love to mobilize people and create fantastic (impossible) things together. Today, I am Vice President at Identity Works (IW) \u2013 one of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[100],"tags":[],"class_list":["post-49058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dan Herlin - Reformaten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reformaten.com\/en\/dan-herlin-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dan Herlin - Reformaten\" \/>\n<meta property=\"og:description\" content=\"Vice President, Identity Works, co-founder, Jympa 3000 Who are you? 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